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Helin Aydogan started her career as an independent fashion designer in 2022. She successfully completed the Fashion Institute of Technology program in 2018 through a dual degree agreement with Istanbul Technical University. Upon returning to Turkey, she integrated her travels, which she calls 'Anadolu Yolculuğu' (Journey through Anatolia), into her brand narrative. Drawing inspiration from the past to shape the future with her own norms and perspective, Helin Aydogan reflects on her collections by researching culturally lost values, different cultures, and crafts through fieldwork. Over time, she aims to continue her research in different regions, not just in the Anatolian geography, to express what she wants to convey through culture, fashion, and art.